Self-service provides a fun and interactive experience for shoppers, putting them in control of their in store experience. Self-service scales accelerate the checkout process, reduce shrink and help retailers create a unique experience in the fresh produce department. The scales provide an additional platform for in-store advertising and information sharing. METTLER TOLEDO’s new self-service guide explains the benefits of self-service weighing in the fresh department, and analyzes successful self-service techniques used in Western Europe.
Self-service weighing gives customers more freedom and allows them to personalize their shopping experience. By offering self-service shopping, grocery retailers relieve pressure on their employees and organizational processes, creating an advantage for both themselves and their customers. Retailers can win over shoppers with user-friendly technology and faster checkout times, increasing brand loyalty.
Self-service processes are nothing new for consumers. In 2007, a Planet Retail study revealed that 98 percent of people surveyed had paid at a self-service checkout at least once. However, self-service need not be restricted to payment at the checkout. In Western Europe, self-service weighing in fresh departments has been a well established and successful process for numerous grocery retailers for several decades.
As one of the world’s leading providers of weighing technology for the food retail sector, METTLER TOLEDO combines extensive local market knowledge with many years of experience in developing and implementing self-service processes in fresh departments. The guide, “Self-Service Weighing in the Fresh Department,” illustrates various process models and shares some recommendations on how to successfully design, implement and optimize self-service processes in fresh departments.
Best practice tips for implementing self-service weighing in the fresh department can be found in METTLER TOLEDO’s new optimization guide.
A complimentary PDF version of this guide may be requested by visiting http://www.mt.com/retail-selfservicevideos